{"product_id":"a-sense-of-urgency","title":"Sense Of Urgency","description":"\u003cp\u003e\u003cspan\u003eIn A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWhy focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn this exciting new book, Kotter explains:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e· How to go beyond \"the business case\" for change to overcome the fear and anger that can suppress urgency\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e· Ways to ensure that your actions and behaviours -- not just your words -- communicate the need for change\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e· How to keep fanning the flames of urgency even after your transformation effort has scored some early successes\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWritten in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company. (from https:\/\/www.goodreads.com\/book\/show\/3799799-a-sense-of-urgency?from_search=true\u0026amp;from_srp=true\u0026amp;qid=W5R4IpWROH\u0026amp;rank=1)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"JOHN P. KOTTER","offers":[{"title":"Default Title","offer_id":41545808904378,"sku":"20154585","price":9.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/7680\/9658\/products\/20154585_1.jpg?v=1789359390","url":"https:\/\/booknooktreasures.com.au\/products\/a-sense-of-urgency","provider":"BookNook Treasures","version":"1.0","type":"link"}