{"title":"Business \u0026 Economics","description":null,"products":[{"product_id":"losing-my-virginity","title":"Losing My Virginity: the autobiography","description":"\u003cp\u003eLosing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. 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Isaacson's portrait touched millions of readers. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. He himself spoke candidly about the people he worked with and competed against. His friends, foes, and colleagues offer an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. 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Kotter reveals the insidious nature of complacency in all its forms and guises.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn this exciting new book, Kotter explains:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e· How to go beyond \"the business case\" for change to overcome the fear and anger that can suppress urgency\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e· Ways to ensure that your actions and behaviours -- not just your words -- communicate the need for change\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e· How to keep fanning the flames of urgency even after your transformation effort has scored some early successes\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWritten in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company. 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